What's in a Name?
What’s in a name? Well for me, quite a lot. Working with a fellow Kaizen team member recently on a design project, we were stopped in our tracks creating the title by one simple question:
Does that word have any ‘baggage’?
Meaning, would our potential customers have any historical or emotional context anchored to the word in question?
Continue reading about: What's in a Name?
Posted:
April 10, 2007 at 5:08 am
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