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This pharmaceutical marketing company approached
us with the need for a combined Train the Trainer and Presentation
Skills program. Their mission entailed rolling out a new product
for their pharmaceutical partner.
The client needed to train their trainers in preparation
for their multi-city campaign, and primarily for one major event
in Chicago that included seminars and presentation to the top pulmonologists
in the country. The client needed “buy-in” from these top-experts,
while at the same time providing effective education on the benefits
and features of the new product, and how the doctors can continue
the educational initiative in their own communities.
We provided a one-day intensive Train the Trainer
workshop for the client's trainers and presenters in New York, highlighting
the most critical areas that were applicable to their immediate
situation and client goals. The workshop prepared them to become
more confident and effective communicators in behalf of their client.
Following the workshop, we helped them develop a curriculum for their ½ day Train the Trainer sessions designed specifically for the pulmonologists. We cut back on the large number of PowerPoint slides and implemented collaborative problem-solving activities that more powerfully conveyed the core message.
We piloted the program at their main event, the Chicago kick-off conference. The training sessions were well-received by their participants. In fact, many commented that the ½ sessions were the most memorable and enjoyable events at the conference.
Following the Chicago event, the client successfully
continued their campaign throughout US and Canada, using the skills
and techniques we demonstrated in both the New York T3 workshop
and the Chicago pilot program.
When a company needs to conduct Train the Trainer training for their constituents, internally or externally, it is imperative to the success of the training that both management and assigned trainers understand that training is a skill that requires study and practice—it does not come automatically for the vast majority of people. Investing in training skill development can pay big dividends if the initiative is strategically implemented from the beginning, as was the case with this New York client.
For information about our services, contact us at 1-800-697-9910 or email info@wetrain.biz.
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